Sustainable Enterprise

Imagine a sustainable business as a business that increases its profits, reduces its risks, and reduces its costs. Now imagine thousands of businesses, from small start-ups to industry giants, doing just that, with thousands more on the way. That’s what’s happening in the emerging new energy economy, which is bringing with it a whole new era for business.

As such, the first section of Sustainable Enterprise deals with introducing some of the changes on the horizon, or already underway. You’ll read about energy efficiency and climate protection programs, which can offer better access to insurance, stronger management of risk, and the chance to evolve alongside higher carbon costs. You’ll also read about icebergs of value, which can help smart companies capture profitable, and often overlooked, opportunities.

Many brands and businesses are finding a portfolio approach to brands and businesses essential for the success of a sustainable operation. You’ll read about that in papers that also discuss short-term and long-term goals and get you thinking about entire value chains, not just sales numbers and finished products as they leave the store shelf.

Given the challenges of attracting and retaining talented employees and sustainable customers, a competitive advantage is crucial. The purest form of reaching that advantage could well come from making sustainability everybody’s job.

• White Paper

  The Long Journey To Sustainability Begins With A Single Step

  By Diana Verde Nieto | Clownfish Marketing

  Awareness of global environmental change and social issues has crossed the tipping point in many places across the planet.  Events in 2007 such as the successful signing of a global treaty to r...

• Solution Provider

  Kyoto Planet: Invest. Collaborate. Educate.

  Our Vision Using investment, education, and collaboration to reduce humankind’s impact on the environment, improve the quality of life worldwide, and build profitable, socially responsible bu...

• Case Study

  Fluor Global Headquarters Achieves LEED Certification

  By Clayco

  Fluor Global Headquarters Irving, TX Completion March 2006                 LEED Status     &...

• White Paper

  The Iceberg of Value

  By Bob Willard | The Sustainability Advantage

  Companies embracing sustainability strategies can grow their "icebergs of value" above and below the waterline. They can mitigate impending risks and capture profitable opportunities. What does a c...

• White Paper

  Organizational Development for Sustainability

  By Georges Dyer & Michelle McKay | Aedi Group

  There is an explosion of awareness and interest in sustainability among college students and young professionals today, and a surge in demand for careers that are in alignment with personal values o...

• White Paper

  Making Sustainability Every Person's Job

  By Marsha Willard | AXIS Performance Advisors, Inc

  Years ago one state's environmental protection agency was undertaking a major sustainability initiative. Its staff was passionate about the environment; many members were highly educated environment...

• White Paper

  The Economic Case for Climate Action

  By L. Hunter Lovins, Natural Capitalism Solutions

  Sir Nicholas Stern and Bill Clinton both have it right. Global climate change has been our greatest market failure. Now it's our greatest market opportunity. Capturing this will require investment, ...

• White Paper

  A Portfolio of Green Strategies

  By Andrew Winston | Co-Author of Green to Gold

  How do companies create value? There really are only so many ways. Borrowing from strategy guru Michael Porter's work and tweaking it a bit for the environmental age, there are four big buckets of v...

• Solution Provider

  Nortel: Keeping the Grass Green on All Sides!

  Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, secure and protect the world's most critical information,...

• Case Study

  NewPage: Creating A Safe Arbor

  NewPage, North America's largest manufacturer of coated paper, found going green to be good - not just for the environment, but for their bottom line. Launched to trial in late 2006, and developed...

• Case Study

  Deloitte Canada Takes Advantage of Telepresence for Business and a Greener Globe

  By Deloitte Canada

  Deloitte Canada is one of the member firms of the Deloitte Touche Tohmatsu network of firms. Deloitte professionals provide accounting, financial advisory, consulting, and tax services to clients bi...

• White Paper

  Telepresence: Reducing the Impact of Business Travel

  By Anna Wilson | Nortel

  By leveraging the power of the Internet, telepresence provides a viable alternative to business travel. A generation or more beyond video conferencing, telepresence creates an environment where part...

• White Paper

  Doing Well by Doing Good

  By David Williams | Impact International

  We live in one world. A world that is changing more rapidly than ever before. A world that is getting smaller and faster. Information can be shared at the push of a button. When something happens in...