This section casts a different light on previously missed opportunities. After all, becoming sustainable, if done right, can increases profits, while reducing risks and costs. The concept of the cradle-to-cradle economy follows products through their entire life cycles and minimizes problems of resource extraction and waste management.
Finally, this section will warn about the dangers of greenwashing. Many profit-oriented corporations will strive to appear sustainable through marketing and public relations techniques, but that doesn’t necessarily mean they are sustainable.
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White Paper
By Mory Ghomshei | University of British Columbia
Sustainable Development is one of the socio-environmental concepts born from post-modernity. This new notion was defined in 1987 as the “development that meets the needs of the pre...
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White Paper
By Kierstin De West | Ci: Conscientious Innovation
There’s no bigger story emerging in marketing right now than the sustainability story. As consumers and brands alike are becoming more attuned to it, there’s a very important insight tha...
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Case Study
Q: What is E-waste and what is being done about it?
GEEP: E-waste stands for electronic waste, which is essentially any piece of equipment that has a circuit board inside. With e-recycling there ar...
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Case Study
Q: You coined of the term "Cradle-to-Cradle". Could you give a brief overview of what this term means and how it has been received?
A: The original idea was that you could actually turn the economy...
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White Paper
By Rob Aldrich | Cisco
Traditionally, environmentalism has been at odds with economic prosperity. Thanks in part to advances in information technology, communications, computer-aided design, and planning, this is being ch...
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White Paper
By Peter Capozuca, Kathryn Pavlovsky, and Michael Daher | Deloitte
Sustainability is increasingly influencing brand image and perception of consumer product companies. According to a study by Information Resources, Inc., about 50 percent of consumers consider at le...
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White Paper
By Taylor Wilkerson | LMI
For most companies, the path to sustainability begins with the supply chain. After all, the supply chain is where companies move things, make things, store things, and throw things away. It is a cru...
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White Paper
By Gil Friend | Natural Logic
Ask most business leaders about the relationship between IT and sustainability and they'll likely talk about the increasing electricity load of data centers. As the other papers in this collection a...
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White Paper
By Matt Kistler | Wal-Mart
Wal-Mart believes that being an efficient and profitable business can go hand-in-hand with being a good steward of the environment. Its mission hasn't changed: helping more than 176 million shoppers...
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White Paper
By Dedee DeLongpre-Johnston | University of Florida
We've all read the news of companies going green and making green. The headlines make a compelling case for a CEO to take the plunge. Institutions of higher education are making similar commitments ...
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White Paper
By Chris Deri | Edelman
Edelman and its research partners, Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development (WBCSD), recently assessed the market in ord...
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Case Study
By Unilever
Fresh water is one of Canada's most important natural resources. Given the Great Lakes and a series of watersheds draining into three coastlines, the world associates Canada with water in the same w...
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Case Study
By Earnscliffe Strategy Group
Ignore environmental responsibility and face the possibility of corporate extinction.
Thanks to the sustained efforts of researchers, activists, forward-thinking politicians and environmentally co...
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Solution Provider
Natural Logic helps companies and communities adapt to the rapidly changing market demands driven by shifting global environmental expectations. Natural Logic's strategic, analytic, and management s...
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