Cone - Let the Soul of Brand Impact Business and the World

Cone is a strategy and communications agency that helps organizations build trusted relationships with stakeholders through the development and execution of Corporate Responsibility, Cause Branding, Brand Marketing and Crisis Prevention & Management initiatives. 

We work with authentic, credible and relevant brands to create communication programs and strategies that engage stakeholders, build awareness, enhance reputation and drive customer loyalty. 

We are as comfortable in the boardroom of a Fortune 500 company as we are in the garage of an entrepreneur or at the table of a nonprofit.  We are passionate about building trusted brands that maximize their market success and make a positive social impact.

Corporate Responsibility

Our approach to corporate responsibility (CR) will help you define a vision, goals and a plan. We provide assessments of CR issues facing your company, help you identify product or service innovations consistent with your CR goals and help you supplement corporate communications (monologue) with stakeholder dialogue. Then we design and execute credible, compelling communications strategies using traditional and new media to continue that dialogue and provide feedback for additional CR action.

Cause Branding

During our decades of leadership in this arena, Cone has created countless examples of enduring, compelling, nationally recognized initiatives. Whether it’s creating a propriety Cause Branding campaign for your organization, aligning your company with a social cause or aligning your nonprofit with corporate partners, Cone has the knowledge and experience to engage both hearts and minds.

Brand Marketing

At Cone, we work deliberately to channel our passion toward strategically developing insights and delivering them across a broad spectrum of services, including brand positioning, media relations, product launches, special events, celebrity campaigns and influencer programs. Our deep understanding of new media and extensive experience in both the online and offline worlds enables us to craft strategies that build your brand while using the most effective combination of available outreach channels.

Crisis Prevention & Management

In the midst of a crisis, experience is essential. For more than a decade, we’ve developed crisis management and prevention strategies and initiatives for our clients on a local, national and global level. Our services include risk assessment, media monitoring, crisis preparedness training, media training, proactive mitigation and real-time incident response.  We deal with issues from crime to employee and customer risks; from product/service problems to practices that threaten an organization’s reputation. We help companies identify the most effective actions in a crisis response plan that clearly communicates with diverse stakeholders.

Service Offerings

Cause promotions, cause-related marketing, cause branding
Corporate responsibility
Marketing & communications
New media
Crisis communications