Mike LawrenceCone

Mike Lawrence, an Emmy-award winning former journalist, serves as Cone's Chief Reputation Officer and Executive Vice President. As CRO, Mike is responsible for leadership on reputational issues arising from client business across agency practice areas, as well as for providing direction on such issues for Cone itself. As EVP, Mike leads Cone’s Crisis Prevention and Management team, helps set strategy and direction for the Corporate Responsibility discipline and serves as a member of the agency’s senior leadership group. Over the past 12 years, Mike has worked on communications, CR and reputational issues with a range of corporations, including Starbucks, Timberland, Mattel, CVS Caremark, Whole Foods Market and Ben & Jerry’s.

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  Paper, Plastic or Toxic?

  Pop Quiz? 1) Define “environmentally friendly” 2) Explain “green” in under 10 words 3) Which is the most credible label? A. Fair Trade Certified B. Rainforest Alliance Cert...