Bill Birchard / Author

Bill Birchard is a journalist, book consultant and author based in Amherst, N.H., writing on manage­ment, the environment and social responsibility. His most recent book is Nature’s Keepers (Jossey-Bass, 2005), the story of the Nature Conservancy, the largest environmental group in the world. His articles have appeared in CFO, Fast Company, Chief Executive, and strategy+business.

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  Accountable Companies

  For what is a company accountable? The answer to that has grown bigger with every passing de­cade because companies have become accountable for more than reporting satisfactory performance. They h...