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Alan BrydenInternational Organization for Standardization

    Alan Bryden took up the post of ISO Secretary-General on 1 March 2003, after having served as director general of the French national standards body, AFNOR. He began his career in metrology, notably with the American National Bureau of Standards (today the National Institute of Standards and Technology) and has a strong background in the fields of quality and the rational use of energy. He was vice-president of the first Committee on Technical Barriers to Trade in the General Agreement on Tariffs and Trade (now the World Trade Organization).
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    Twenty years ago, dismissive members of the business community were calling environmentalists "tree huggers." Luckily, that changed. The environment is now high on the agendas of business, government,...

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